SOFT SAVING IS ABOUT FREEDOM, NOT FRUGALITY

Soft Saving Is About Freedom, Not Frugality

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: gain continuously, conserve boldy, purchase a home, and plan for retirement. Yet Gen Z is approaching money with a fresh perspective. Rather than focusing exclusively on long-term buildup, this generation is focusing on equilibrium, well

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